Promoters 'Straight Music' put on the worst hiphop 'event' of recent years. Here's an open letter to the rip off merchants behind the shambles, whom are refusing to offer refunds.
To my delight at seeing the flyer for the event, I excitedly purchased my 25 pounds ticket + service and postage charge, for last night's Fresh Fest 06 event at Carling Academy Brixton. To my horror, the night turned out to be far from what was advertised, and I write to voice my utter disappointment.
As did everyone else in attendance, I strongly anticipated a substantial number of performances which never happened. Big Daddy Kane was the main crowd puller, followed closely by Doug E Fresh, Rob Base and EZ Rock. None of these artists appeared. Furthermore, the flyer stated that there would be graffiti presentations and break dancing. There was no graffiti in sight and the only break dancing seen was that of paying audience members invited on stage. There was no UK warm up support as promised. There was no MC Showcases as promised. There was no battles as promised. There was no beat boxers as promised.
The few artists that actually showed suffered greatly by a poor quality of sound in the venue, and chaotic stage management which required the audience to wait through extremely dull and long lengths of time in between acts which turned out to be short.
The little known DJ who performed between these acts did nothing to make up for the wait, and his choice of records were appalling considering that the event was marketed as a celebration of hiphop history, yet he played songs by a 2003 album by hiphop group Outkast.
Within seconds of the audience voicing their displeasure of proceedings, Biz Markie appeared on stage. It's a mystery why he couldn't have performed a little closer to the 9 o'clock starting time, rather than four hours later.
Finally, the fact that the MC of the event, which was barely an MC - rarely talking to the audience and letting people know what was going on – told the crowd that De La Soul were going to show up when they actually didn't, was the icing on the cake of an extremely bitter taste.
Since the shambles, it has become clear that Big Daddy Kane was due to perform at an earlier event in the UK the night before. He didn't. The venue and promoters must surely have been aware of this and it was their responsibility to inform the crowd of this.
There was no verbal mention of this from the stage, nor printed information around the venue, which is the norm' for all other venues/events under similar circumstances. I assume the crowd weren't informed so that they'd stick around buying the venue's over-priced alcohol.
I feel it is the duty of those involved in the organisation of the event to offer a refund to everybody in attendance, if they have a drop of morality in their being. Over an extensive period of time being a hiphop fan and a crowd participant at many events and performances, I conclude that this is the loudest example of false advertising and the biggest let down in recent times.
I look forward to finally hearing what those involved have to say on the matter, and what steps will now be put in place to compensate the audience. Having received no reply from your e-mail address firstname.lastname@example.org and having had no joy like many in resolving the matter through calling your phone number 02073764456 and feeling quite sure I'll receive no response from your postal address: Gus, Straight Music, 2 Munro Terrace, London SW10 0DL, you can understand that tempers are getting quite high.