Ladies and gentlemen, meet the happiest rapper in hip-hop, who releases this, his forth album, on Makeshift Records. Based in Phoenix, Vocab Malone is a hiphop artist and poet who has reached the US's National Poetry Slam Final, toured for 2 months, made numerous guest apperances and studied at bible college. He enlisted the impressive production skills of the very capable Cre One for this entire project and originates from Ohio.
'Sup!' is utter party music, with a very catchy hook and upbeat production. Comments about holding party's with no weed or beer might scare you at first, but in comes a little line about Aaliyah which draws you back in. It's clear from this first track that you're listening to a Christian rapper, but we're all grown up's and can deal with that right?
'Lot2lose' features Pigeon John and is another extremely well produced track with cool drum sound choices and atmospheric synthesisers. The title track is drenshed in old school soul, whilst 'A New Home' offers a touch of spoken word over a chilled and subtle instrumental. 'Boo Hoo' seems a little corny, but that could be deliberate because of the title, and 'Ode To Dr. King' does what it says on the tin over music I'd love to hear be played live by a jazz collective.
'notalotalove' featuring Red Cloud is a fairly slow number with reflective subject matter about the state of the world and all that. 'Hollow Sleep' featuring Man Of War displays more variety in the ways Malone can deliver his thoughts whilst 'I Now Know' is a heavy thumping number with darker lyrics than most of the other tracks. 'TV Poem' completes the album with a live recording which will be right down the streets of anyone who likes people moaning about the box, and attending poetry jams.
So it turns out he isn't the happiest man in the world, as tracks further along the album get a bit more reflective and indepth, but what is for certain is that he's an able rapper, comes good with the poetry and live performances, and has allowed a very impressive and talented producer shine across 14 numbers.